Yes, we have arrived. A hell-bent landscape of SEO optimization has finally come to its logical conclusion of everything optimized and automatically created. A world in which you don’t actually write your businesses’ blog articles, or any content, to drive SEO traffic and increase sales. A paradise where you save hours of time not mindlessly writing bullshit. A hellscape where nothing matters anymore and original content has gone the way of the algorithm.
Welcome to the world of Writesonic and other AI-writing content creators. If you didn’t know about them already, these tools automatically create your blog for you and create many nightmares for copywriters. Bloggers delight. Internet users beware.
WriteSonic & Jasper: the AI blog tools for lazy bloggers
I had a dream that these tools would exist one day, and they probably already did even before I had my semi-terminator dream about all written content being created by robots and Arnold Schwarzenegger knockoffs.
https://cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fgiphy.com%2Fembed%2Fh4Hz4w9Jgrc1EY9VkL%2Ftwitter%2Fiframe&display_name=Giphy&url=https%3A%2F%2Fmedia.giphy.com%2Fmedia%2Fh4Hz4w9Jgrc1EY9VkL%2Fgiphy.gif&image=https%3A%2F%2Fi.giphy.com%2Fmedia%2Fh4Hz4w9Jgrc1EY9VkL%2Fgiphy.gif&key=a19fcc184b9711e1b4764040d3dc5c07&type=text%2Fhtml&schema=giphyI’ve come to automate your life! Give me your login information if you want to live.
WriteSonic basically does what you think it would do. You connect it to your WordPress or another blog tool, you tell it the content and topics you’d like it to automatically generate for you, and voila! It posts your AI-generated blog post directly to your blog and then optimizes your SEO content for you to get maximum results with its Surfer SEO integration.
Jasper basically has the same features with AI-generated content for your blog, but it also has a lot of big clients like Google and Airbnb that they feature on their homepage.
Some of you business owners out there might be thinking “OMG! I should use this!” But before you do, let me give you my insights on how good the tool was for my own personal experience.
My AI-generated Blog Experience: B+
I was quite impressed with WriteSonic as I used it to generate content for 3 blog articles on my e-commerce store for cute pet portraits.
First, I gave the tool the general headline of what I’d like my blog articles to talk about. I chose “How to take a good picture of your cat” as a way to get started. Then I provided some example content and language for the AI to start generating content. Then yes, I was shocked at how good the example content was on the Premium setting for generating the content. Good and Average quality was not really as advertised, but the most resource-intensive AI-created content was actually really good.
Sample AI-generated Blog Content Outcome
If you want to take a good photo of your cat, there are a few things you can do to make sure they cooperate. First, try to choose a time when your cat is already calm and relaxed. If they’re napping or just hanging out, that’s usually a good time to snap a photo.
Next, make sure the area you’re taking the photo in is well-lit. A sunny spot near a window is ideal. And avoid using a flash, as that can startle your cat and ruin the photo.
Finally, have some patience! If your cat isn’t cooperating at first, just keep trying. Eventually, they’ll give you a good photo — and maybe even a cute pose. Your cat will sooner or later just end up looking at your camera lens with a great pose, and don’t hesitate to snap the photo in that rare occurrence!
I only set the outcome to 300 words or less, but if I had set it to more than 600 words, I’m sure the blog content would have been just as good.
Why AI-generated blog content is pretty good
I’m going to take a middle-ground approach here, hopefully avoiding the fire and brimstone imagery first used at the beginning of this article. I think that this is going to save content writers a lot of time and energy to get ideas on what and how to write their content. As of now, I wouldn’t be confident to 100% let this tool take control of your entire blog creation, but I would set it to “create a draft article” and then let you do the final touches and link building before pushing it live.
Why AI-generated blog content is not that great
There are many reasons why the tool probably isn’t going to fully replace content creators for blogs at the moment. Why?
- Design and imagery — From what I’m seeing these tools can do a pretty good job at creating pretty good blog articles, but they cannot design and place good images that fit your needs quite yet.
- Voice — These blog articles won’t be in your website’s voice exactly, so you might need to adjust them accordingly.
- Ethical Concerns — What happens if the AI generates some really bad content and posts it? What it if hurts your brand? Who is to blame? You or the machine?
Where are we heading?
As AI gets better and better every year, I have a pretty dismal outlook on the future of e-commece and shopping online. Nothing will be created by humans. All product listings will be perfectly SEO-optimized, creating a race to the bottom. Everyone will just be trying to scramble their way to the top of Google, doing everything they can to get a slightly higher ranking on the page.
In short, everything will mean nothing, and nothing will mean anything. Content creators will have to resort to other ways to make their content and blogs stick out in ways that AI cannot do. Publicity stunts. Media tours. Dare I say it, human-to-human interaction?
If we don’t stop this madness from its logical and ultimate conclusion, all content online will just be one non-stop scroll fest to induce dopamine and increase profits. Welcome to AI-hell.
Was this article generated by AI?
Sadly no, but it probably could have been. Maybe one day AI can generate even worse puns and dry humor than me, but as for now, I doubt it.
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